Starbucks 86ed Race Together!


Wow. That was fast!! Tonight, Howard Schultz announced an end to Starbucks’ proposed Race Together campaign – less than a week after the plan was announced. The initiative was organized to begin conversations about race and to promote empathy. Now, the initiave is history and a-soon-to-be B-school case study.

 As I said in yesterday’s post, corporate execs are not great social change agents.  Tough issues are not good for business and company heads will pull the plug when the going gets tough. Welp. Howard Schultz just proved me right. I don’t say that with glee. 

Although, I strongly disagreed with the plan, I wanted Starbucks to succeed in some small way. I actually believe companies can support race talk.  In fact, DC’s Busboys and Poets’ A.C.T.O.R program (A Continuing Talk On Race) has done just that for years.

Sadly, Race Together failed, in part, because it wasn’t thoughtful or grassroots enough, and it wasn’t ready for prime time. The intentions were good but now it’s over. Race Together has officially been 86ed.

  

Advertisements
This entry was posted in equality, News, Race, Society/Media. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s